Each of our trainings will be delivered by an entrepreneur  in the field and an experienced academic from De Montfort University

Module 1 : Harnessing e-Commerce Opportunities

This module is designed in recognition of the key and increasingly critical role e-commerce is playing in the 21 st century, accelerated by the impact of the coronavirus pandemic. Discussions will focus on the major classifications of e-commerce (B2B, B2C, C2B and C2C) and the different models that businesses can use to operationalise e-commerce strategies. The session will also introduce some e-commerce technologies and tools.

Module 2 : Digital Marketing

Businesses have unique customer segments they serve, reaching these unique customers is critical to business success. In the digital age, the location of customers is shifting with the realities of digitization. The traditional approach of engaging existing and prospective customers is almost certain not to produce desired results, particularly when resources toward customer engagement are compared with desired outcomes. In this module, we will reveal proven techniques for identifying and engaging customers that are unique are required for your business to succeed. 

Module 3: Financial Management and Innovation

The unpredictable and constantly changing business environment demands that businesses act promptly and appropriately to market pressures. How a business responds is pivotal to its competitiveness in the dynamic market. How a business responds is also motivated by adequate control, planning, management, and innovation in utilizing financial resources. This module considers how small businesses could be strategic and innovative in managing their finances in difficult and dynamic economic situations. 

Module 4 : Resource Mobilisation Strategies

The unpredictable and constantly changing business environment demands that businesses act promptly and appropriately to market pressures. How a business responds is pivotal to its competitiveness in the dynamic market. How a business responds is also motivated by adequate control, planning, management, and innovation in utilizing financial resources. This module considers how small businesses could be strategic and innovative in managing their finances in difficult and dynamic economic situations. 

Module 5: Business Networking & Internationalisation

Covid-19 pandemic and Brexit have thrown up new challenges, as as well as opportunities, for businesses in terms of developing and expanding new network portfolios to harness and exploit new opportunities to recover and grow. African and Carribean entrepreneurs operating in the UK are in the auspicious position to take advantage of their mixed embeddedness- in the UK and their countries of origin. they can bring the world to the UK, and take UK to the world! In order to realise these enormous potentials, entrepreneurs need to think and plan strategically on networking. This module highlights key considerations in business networking, and also facilitate interactive conversations about how to operationalise networking strategies in practice- both within the UK economy and the international landscape.